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A simple "hello" could lead to a million things

The story of Communication ARTS


Floor Arts portretMy name is Flora Arts and I am the owner of Communication ARTS. I particularly enjoy working for start-ups, small and middle-sized businesses. If you need freelance marketing & communications support, I am your woman.

Communication ARTS is registered and based in Austria. Currently, most of my clients and partners are in the Netherlands and Austria.

Hands on experience & academic background

After getting my Master’s degree in Business Communications, I worked as a researcher and teacher at the Communication Science department of the University of Amsterdam for five years. This was fun, but I wanted to put my theoretical knowledge more into practice. Therefore, I moved out of academia  and started working as a marketing communications expert about 15 years ago.

From Amsterdam to the Austrian countryside

In 2016 I moved to a small village in Austria with my family. I was confident I would soon find a new, challenging job there. However, rural reality in the Sound of Music Country, turned out to be a bit more complex…

At first, I was taken aback by the limited child care facilities and short school hours. Local working parents often get a lot of support from relatives, who usually live nearby. As a result, there is no need for extended childcare facilities, so these do virtually not exist here. As a result, working full time with kids simply wasn’t possible. Also, the number of vacancies for qualified marcom professionals was… uhm well… about zero.

The birth of Communication ARTS

I certainly wasn’t ready to say goodbye to my beloved marketing & communications work and become a “stay at home mom”. Doing this keeps me sharp, it keeps me sane and it keeps me happy. So I decided to take matters in my own hands and to start my own business: Communication ARTS!

This turned out to be an excellent move. Being independent and working freelance, gives me the opportunity to use my experience, be flexible and work on things I really like, with people I really like.

Would like to be one of those people? Let  me know!

What clients and partners say about Communications ARTS

Flora is a smart planner and project manager of marketing and communication projects.

Very secure and focused. A good partner, reliable, never forgetting the details.

I have nothing but compliments!

Berthilde Lammertink

Communications Advisor, Amsterdamse Federatie van Woningcorporaties (AFWC)

Communication ARTS wrote the copy for the website of our new Apart-hotel Alpenhof and made our website SEO proof. When we received the first quote for the job, we were a bit hesitant, but Flora took so much work off our hands that it turned out to be totally worth it.

Flora completely lived up to her promise to be flexible and work pragmatically. Even our tight deadlines were met accurately, still leaving plenty of space to incorporate our wishes in the texts. The result is a website that completely lives up to our wishes and expectations as discussed with Flora beforehand.

We feel we made the right choice, despite our initial doubts about the price. Therefore, we highly recommend Communication ARTS to other start ups. The collaboration is pleasant, informal and the result is something we’re proud of!

Wendy & Marc Tobben

Owners, Apart-hotel Alpenhof, Fügen